It has been instructive preparing the feature on the top 50 UK web sites (page 50). This time last year there wouldn t have been much point writing it. The list would have been pretty predictable. This year, there are one or two surprises. There is hardly a national newspaper, publisher or broadcast...
What is the main difference between Omaha Steaks and De Bussche Apotheken of s Hertogenbosch? The answer is that one of them used to sell through an electronic mall, while the other still does. Omaha Steaks sold meat by mail order on World Avenue, IBM s electronic mall that lasted a few months. De Bussche...
An innovative digital press kit is being used to promote Buena Vista International s new film Starship Troopers. The kit, a ready-made mini-site filled with material related to the film, is designed to be incorporated into media sites. The idea is to win publicity for the film and conveniently packaged...
There s nothing like using your own medium to market yourself. New-media company Codehammer put its guy and girl strippergram message mates on the internet one Friday, only to be so deluged with download requests - 20,000 a day by the following Tuesday - that it had run out of bandwidth by Wednesday....
Uploaded, the web site of Loaded magazine, has launched an interactive chat environment, with sponsorship from Southern Comfort. The Loaded Palace is based around the theme of a derelict mansion, and allows users to visit different rooms where they can chat, play games and meet characters from the...
Utility company London Electricity is using banner ads and a microsite on the Capital Radio web site to promote its move into selling gas. As part of a 2.3m campaign which also used radio, outdoor and direct mail, it bought 300,000 banner impressions on the Capital site for a month. It also sponsored...
One of the busiest areas at Marketing 97, the relationship marketing event at London s Olympia late last year, was the Revolution Cybercafe. The five terminals, with a specially created home page pointing visitors to sites of interest to marketers, were in constant use. Guides from cybercafe and...
It will come as a surprise to absolutely no-one that big companies are bad at responding to email enquiries from consumers. But a new report from Incisive Research has found that the financial services sector - often thought as a new-media success story - is one of the worst offenders. The average...
The Railtrack web site (www.railtrack.co.uk) receives some 400,000 timetable enquiries a week, and has totalled 10 million requests for information. Clarity, the agency which created the site, claims that the cost of dealing with each enquiry is close to zero. Telephone enquiries typically cost around...
Search engine Excite has launched a UK news service on its Excite UK site (www.excite.co.uk), with news provided by companies such as the Press Association, ITN, and Microsoft News UK. It will be divided into six sections: national; world; business; sports; entertainment; and technology. Excite is...
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