to remove filtersPepsi takes top spot in US SuperBowl poll
30 Jan 1998 | by DOTTIE ENRICO
Pepsi-Cola is set to enjoy the biggest return on its investment thanks to its advertising in the annual US SuperBowl football final last Sunday.
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Betts and Green to take creative roles at Delaney Fletcher
30 Jan 1998 | by DOTTIE ENRICO
Gary Betts and Malcolm Green, the former McCann-Erickson joint executive creative directors, have abandoned ideas of running their own business to join Delaney Fletcher Bozell.
HOTLINE
30 Jan 1998 | by JOHN TYLEE
The Independent Television Commission has issued formal warnings to Channel 4, Live TV and the Christian Channel for breaching ITC rules.
M&C set for Bethlehem 2000 project
30 Jan 1998 | by JOHN TYLEE
M s birthplace, into a magnet for international visitors from the year 2000.
BBC boosts science programming with monthly magazine
30 Jan 1998 | by HARRIET GREEN
BBC Magazines is to launch its technology title, Tomorrow s World, on 5 March in the hope of carving out a new niche in the men s monthly magazine market.
Lowes launches debut work for Diesel brand
30 Jan 1998 | by HARRIET GREEN
Lowe Howard-Spink this week launches its first work for Diesel, the Italian clothing brand, after winning the print account in September from the Swedish incumbent, DDB Paradiset.
BDDP GGT swipes pounds 8m Strongbow account from JWT
30 Jan 1998 | by ELEANOR TRICKETT
BDDP GGT has scooped the pounds 8 million account for Strongbow after a lengthy pitch against the incumbent, J. Walter Thompson, and HHCL & Partners.
EC officials poised to thwart UK car ad rules extension
30 Jan 1998 | by EMMA HALL
An attempt to extend Britain s rules on car advertising across Europe could be hampered by EC officials who believe they are already being flouted.
Les Ferdinand stars in ’perky’ campaign for Horlicks by Grey
30 Jan 1998 | by EMMA HALL
The Tottenham Hotspur striker, Les Ferdinand, returns to TV advertising this week with a cameo appearance in a new commercial for Horlicks through Grey.
Hoare to take Griffin Bacal post
30 Jan 1998 | by EMMA HALL
Jonathan Hoare s role as chairman of TBWA Simons Palmer has been axed and he has accepted the vacant post of managing director at Griffin Bacal.
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