Shell unveils new ’green’ petrol
19 Dec 1998 | by NEILL DENNY
Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago.
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Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports.
C-T pushes Carlsberg
19 Dec 1998 | by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager as contemporary classic. The strategy is designed to take sales from larger rivals Carling and Foster s.
America Online
19 Dec 1998 | by STEVE BELL
America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet.
Euro TV ad provokes complaints
19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin
One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.
Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated.
MEDIA: ManU TV appointment
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Manchester United Television has appointed Peter Brookes as managing director. Brookes, who has 25 years of media experience, joins from Birmingham Live where he is head of programmes.
MEDIA: Playboy TV stakes sold
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB and Flextech are to sell their respective 30% and 51% stakes in the loss-making adult channel, Playboy TV.
MEDIA: Documentary sanctions
19 Dec 1998 | by ANNE-MARIE CRAWFORD
The Independent Television Commission is deciding whether to impose a statutory sanction, in the form of a fine, on Carlton for the documentary, The Connection, which was exposed as a fake by The Guardian.
MEDIA: Border TV boost
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Border TV has reported an expansion in its radio interests in interim results announced last week. Radio turnover rose from pounds 1.5m to pounds 2.7m.
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