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For years, global eyes have been on Dentsu, the sleeping giant of Japan. Head and shoulders above the competition in its home market, but with virtually no presence elsewhere, it was always the one to watch .
When it comes to spoilers, Associated Newspapers is in a class of its own and perhaps its proudest moment in this field came back in 1987 when it blew the London Daily News - one of Robert Maxwell s many folie de grandeur - out of the water within days of launching.
Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network, possesses a lot of the old can do spirit that fuelled the Saatchi brothers empire-building in the 80s.
This is the Christmas edition so I ll get the rough stuff out of the way quickly by saying there are very few certainties in the increasingly bewildering world of the creative director. One is that every junior team will eventually present you with a jungle script featuring a David Attenborough type...
The world s biggest advertising agency, Dentsu of Japan, is in talks with Leo Burnett about acquiring a sizeable minority stake in the privately owned advertising network.
Client: Radio Rentals; John Pemberthy-Smith, brand manager
Beko, the white-goods company, is launching a pounds 600,000 ad campaign over the Christmas period. Media planning and buying is through Total Media.
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum to launch its products in Spain. Ketchum was appointed after a non-competitive pitch. Dyson is planning to break into the Spanish market early next year.
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