Pressure from the media has put price back at the top of the agenda for the UK s food retailers, according to a report from research company Verdict.
Marketing is presenting its second annual conference aimed at senior marketers interested in exploring the basics of using the internet as a marketing tool. Everything you always wanted to know about the internet (but were afraid to ask) is at the London Marriott Hotel on March 2 1999.
Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma lager as it focuses all its marketing energy behind its flagship stout.
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network.
Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact of its merger with Swiss insurance giant Zurich Insurance is felt.
NatWest-owned Coutts Group, the international private banking business famed for its aristocratic clientele, has restructured its marketing operation.
BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP.
America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet.
NatWest is launching an online banking service early in January, following the completion of a two-year PC home banking trial. It will allow customers to access personal, business and credit card accounts.
One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.
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