to remove filtersHasbro plans PR drive for Action Man’s relaunch
11 Dec 1998 | by SIMON ELLERY
Top selling doll Action Man is being relaunched next year and owner Hasbro UK is drawing up a shortlist to appoint a new PR agency.
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Ludgate sheds ten in corporate division
11 Dec 1998 | by JULIETTE GARSIDE
Ludgate Group this week announced the closure of part of its corporate communications division and initiated ten redundancies.
Adidas shortlists four for UK consumer PR
11 Dec 1998 | by SOPHIE BARKER
German sports giant Adidas is reviewing its largest UK consumer PR account, worth over pounds 200,000 in annual fees and covering its brand name across all sports.
Dome architects seek PR chief for in-house unit
11 Dec 1998 | by SOPHIE BARKER
Richard Rogers Partnership, the architectural firm commissioned to design the Millennium Dome, announced this week it is seeking a communications manager to head its four member in-house team.
Vodafone steps up its PR amid burgeoning market
11 Dec 1998 | by SOPHIE BARKER
Vodafone Group, the world s largest mobile communications company, has shortlisted three agencies to handle its six-figure fee consumer PR account.
Scottish Office to hire PR staff for parliament
11 Dec 1998 | by SOPHIE BARKER
The Scottish Office is drawing up the job description for a PR chief to head media services at the new Scottish Parliament.
STOP PRESS: Fishburn-Hedges wins legal brief
11 Dec 1998 | by SOPHIE BARKER
Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee account. FH will promote the law firm in the UK financial and general press and the international media and...
STOP PRESS: Scandinavian software firm picks Key
11 Dec 1998 | by SOPHIE BARKER
Scandinavian IT firm EC Soft has selected Key Communications to handle its UK media relations. Key, which won the account after a competitive pitch last month, will promote the firm in the business and IT sectors.
STOP PRESS: M&S financial arm hires Positive Profile
11 Dec 1998 | by SOPHIE BARKER
Marks and Spencer Financial Services has hired Positive Profile on a retainer to work on the company s unit trust reports. Positive Profile previously worked for M s financial services arm on a two-month project redesigning the reports.
STOP PRESS: Women’s sports lose out in coverage
11 Dec 1998 | by SOPHIE BARKER
Women s sports gain less than five per cent of sports coverage in the broadcast and print media, according to a survey published this week by Nottingham Trent University. The research found the Sun gave over only 0.5 per cent of its sports pages to women s sports, while ITV had no coverage at all.
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