27 Jun 1997
| by KAREN YATES
In the travel media report (Campaign, 30 May) we stated incorrectly
that, to date, no consumer travel magazine has survived. Wanderlust
Publications, the publishers of Wanderlust magazine, would like us to
point out that this is not the case and that Wanderlust, which was
launched in 1993, now has a...
27 Jun 1997
| by GREG DELANEY, chairman and creative dir
It s the holiday season. A time when the thoughts of advertising
folk everywhere turn to sunnier, happier parts, where the air is
fresher, the bodies more beautiful and the drink more drinkable.
26 Jun 1997
| by By PATRICK BARRETT.
Bartle Bogle Hegarty Asia Pacific has picked up the Sheraton Towers
Hotel account and a project for the Hiang Kie group, the owner of the
Coffee Club chain.
26 Jun 1997
| by By JULIAN LEE.
The results of Marketing s annual review of design agencies
suggests that the industry in the UK is undergoing a renaissance.
26 Jun 1997
| by By DAVID LONGMAN.
I really couldn t believe some of the sanctimonious garbage that
appeared in the press about the new corporate identity for British
Airways two weeks ago. I have no doubt that it was a PR victory for the
company (which I am perpetuating), but could you believe some of the
comments about the livery?
26 Jun 1997
| by By AL WHITEHEAD.
For an idea of the general health of Britain s design industry, you
need look no further than the tail fin of the nearest British Airways
jet.
26 Jun 1997
| by By PATRICK BARRETT.
London Underground aims to double the amount of its annual
advertising revenue to pounds 60m a year by increasing the number of
sites and surfaces available for branding.
26 Jun 1997
| by By DANNY ROGERS.
First Choice has launched a new brand, Sunstart. Aimed at the lower
end of the package holiday market, Sunstart will feature value-for-money
properties.
26 Jun 1997
| by By ANNE-MARIE CRAWFORD.
Hilton Marketing Worldwide, the new division set up to manage the
merged sales and marketing departments of the US and International
Hilton Hotel groups, is to recruit two senior level marketers to join
its central marketing team.
26 Jun 1997
| by By ANNE-MARIE CRAWFORD.
International publisher Highbury House Communications is launching
a Travellers World Magazine. It will be bi-annual with the first issue,
dated winter 1997, available from September 18.