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Compaq awards prize to Initiative

Initiative Media has scooped the pounds 33 million pan-European media buying account for Compaq as part of an international review by the computer giant.

Rainey Kelly gives colour to Ionica

Rainey Kelly Campbell Roalfe launches the second phase of Ionica s assault on the UK telecoms market this week, with a TV, press and poster campaign to promote the benefits of the digital regional telecoms network.

Telegraph and Times shun Olympus work

An Olympus press ad has been banned by the Telegraph and the Times because it is a pastiche of an obituary page.

INTERACTIVE: Victoria Real’s software could help simplify shopping on the Internet - CASE STUDY/VICTORIA REAL/John Owen discovers a fun way to get a cheese butty, and how shopping online is fast becoming feasible

Anyone who s actually tried shopping online will know - as my colleague, Gordon MacMillan, discovered on these pages (Campaign, 2 May) - that the reality often doesn t live up to the hype.

Advertising & Promotion: Y&R plugs Ericsson.

Ericsson has launched a pounds 2.5m advertising campaign, created by Young Made for Business. Good for Life .

MARKETING MIX: A victim of electronic technology.

Feeling victimised? Do you dread tuning in to your e-mail for fear of finding yet another abusive missive? Are you being bullied by your colleagues? You re not alone, according to a new survey from network software company, Novell UK.

Police act over Orange ’fraud’.

Police have been called in to investigate a possible multimillion pound fraud in mobile-phone operator Orange s marketing department.

STOP PRESS.

Allied Domecq Spirits s Port since 1995.

Richie called in.

BT Call Centres has appointed Trevor Richie as its marketing manager.

GRE in joint RAC insurance deal.

Guardian Royal Exchange (GRE) is to target members of the RAC with insurance and other financial services through a telephone-based operation branded RAC Insurance Direct .

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