27 Jun 1997
| by By NICK PURDOM.
On-board diagnostic (OBD) equipment electronically monitors a car s
engine and emissions-related components and provides a simple way to
identify faults.
27 Jun 1997
| by By POPPY BRECH.
The Science Museum s Science of Sport exhibition, which opened in
March, is the largest exhibition of its kind in the world. A hi-tech,
interactive exhibition which assesses the impact of science technology
on sport, it aims to reinforce the museum s image as inspirational and
accessible.
27 Jun 1997
| by By DAVID LONGMAN.
The fact that James Boyle, the new controller of Radio 4, created
such dramatic early headlines over threats to axe such sacred cows as
Farming Today - and shunt Woman s Hour to another slot - illustrates the
problems of disrupting the very fabric of our lives - radio
schedules.
27 Jun 1997
| by By EUGENE BACOT.
The end of the marathon McLibel trial last week will have come as
a relief to McDonald s for whom the case had become a running sore in
public relations terms.
27 Jun 1997
| by By EUGENE BACOT.
Fcuk fashion is the copy line for the French Connection ad
campaign.
27 Jun 1997
| by By LEE KIMBER
1996 was a bumper year in healthcare PR as many agencies saw
dramatic increases in fee income. The pharmaceutical industry showed
renewed confidence in PR as companies realised that cost constraints on
prescribers drug budgets were not having as devastating an effect as
feared and saw sales and profits...
27 Jun 1997
| by By LEE KIMBER
On paper it looked great. The sides of Saudia s jumbo jets boasted
the Saudi Arabian airline s name in a simple, squared-off script: the
word Saudia was painted in large letters along its fuselage. Only after
the planes were wheeled out did outraged customers start to point out
that the space between...
27 Jun 1997
| by By JEMIMAH BAILEY.
When newly appointed chairman of Manning Selvage and Lee, Lou
Capozzi, started his career in 1969 as Hill and Knowlton s first
graduate trainee, he had no idea what he was getting into. They told me
they were paid to keep their clients names out of the papers, he
laughs.
27 Jun 1997
| by Edited by REBECCA DOWMAN.
It s not what you do it s where you do it, as Fishburn-Hedges might
concur.
27 Jun 1997
| by Edited by REBECCA DOWMAN.
It s not all plain sailing for celebs in love: look at Brad and
Gwyneth, Naomi and Joaquin, Adrian and Katerina. Adrian and
Katerina?