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The Government is set to extend its proposed ban on tobacco promotion to include severe curbs on direct marketing. The move comes just two weeks after the pressure group, Action On Smoking, raised the issue.
Alcone, a consultancy name little known outside the US, is to be used by Omnicom to brand a global network of below-the-line agencies. The European region will be centred on the UK. The company s small sales promotion offshoot in Uxbridge - set up to service one of the group s biggest clients, Burger...
Claydon Heeley, the below-the-line shop, has set up a programme to send selected managers to leading European business school INSEAD in France for custom-developed courses in advanced marketing and management skills.
Coca-Cola is launching its biggest ever consumer promotion, worth pounds 17m, which will see it clash head-to-head with Pepsi s Spice Girls music promotion.
Energi, the national energy supplier formerly known as United Utilities, has appointed a below-the-line agency as the deregulation of the domestic gas and electricity markets gathers pace.
Disney has appointed Manchester direct marketing agency GCP to handle the launch of its home-shopping catalogue later this year.
The Britain Internet site, to be launched on July 16, will establish Britain as a brand and act as an international direct marketing tool, according to the British Tourist Authority.
Claydon Heeley has won pounds 500,000 of below-the-line for British Airways, following the recent revamp of the airline s corporate identity.
If you stopped the ubiquitous man in the street and asked him or her what advertising, direct marketing and public relations is all about, what do you think might be the reply?
