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IT title targets male readers with focus on music and jobs

A men s monthly lifestyle magazine, IT, is set to launch next month, when it will be handed out free at tube stations across London by former topless models.

Twivy steps into Millennium role

Paul Twivy, the former chief executive of the Dorland group, has taken a key role in Millennium Central, the company charged with co-ordinating the national celebrations at the end of 1999. He is part of a dream team brought together to put the troubled project back on track.

Rabl returns below the line once more for Claydon Heeley

Preston Rabl, the co-founder of WPP, is returning to the communications business to become a non-executive director of the below-the-line specialist, Claydon Heeley.

Timberland reviews pounds 5m European work

Timberland is talking to agencies about its pounds 5 million pan-European advertising account, held by Abbott Mead Vickers BBDO.

HOTLINE

Granada Television s long-awaited purchase of Yorkshire Tyne Tees Television is understood to be imminent. Granada already owns 27 per cent of YTTV, the maximum allowed before a full takeover and, according to insiders, is poised to mount a full bid within the next few days.

Canon dumps Grey for CDP in rethink

Canon, the Japanese office equipment-to-cameras giant, has stunned Grey, one of its long-standing incumbents, by ditching it in favour of the Dentsu-owned agency, CDP.

Ad for SunAlliance Leagas Shafron appears mid-pitch

Leagas Shafron Davis has produced a press ad for Royal and SunAlliance in the middle of the pitch for the insurer s pounds 20 million account.

Barker and Ralston reveals value-for-money campaign for Kia cars

Barker and Ralston unveiled its debut work for Kia cars this week with a series of ads bearing the message that smarter people look for value for money.

Y&R set to unveil first TV push for Dr Pepper

Young and Rubicam launches its first UK work for Dr Pepper next month with a pounds 3 million TV campaign that emphasises the uniqueness of the brand.

Advertising watchdog awards account to Mellors Reay

The Advertising Standards Authority is changing agencies in a move that will almost certainly mark the end of its keeping tabs on ads campaign.


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