Honda puts pounds 1m into niche vehicle push through CDP
30 May 1997 | by KAREN YATES
Honda is launching its first recreational vehicle into the UK market - the CR-V - with a pounds 1 million integrated campaign though CDP.
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CDP has raided Mellors Reay and Partners to hire a former Campaign face to watch , Nick Webb, for a newly created top-level role on its flagship Honda account.
Honda is launching its first recreational vehicle into the UK market - the CR-V - with a pounds 1 million integrated campaign though CDP.
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