to remove filtersC4 pulls in pounds 5m for Friends deal
06 Feb 1997 | by ANNA GRIFFITHS
Channel 4 has signed its biggest ever sponsorship deal, with Wella paying pounds 5m for the cult US comedy sitcom Friends.
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New alliances to help refuel Shell Smart scheme
06 Feb 1997 | by JULIAN LEE
The beleaguered Shell Smart scheme has signed up four new partners with the promise of a dozen more in the near future.
Ex-Bates chief tipped for BBC
06 Feb 1997 | by JULIAN LEE
Paul Twivy, the ousted Bates Dorland chief executive, is the front runner for the top marketing job at the BBC.
Sun given away free as Camelot starts ’Winsday’
06 Feb 1997 | by CONOR DIGNAM
Up to eight million copies of The Sun are being given away free by Camelot this Wednesday (February 5) to mark the launch of its midweek National Lottery draw.
Plug is pulled as British readers fail to get Wired
06 Feb 1997 | by KAREN DEMPSEY
The UK version of Wired, the magazine which positioned itself as the publication for the next century, is being scrapped less than two years after it launched.
[HH]
06 Feb 1997 | by JULIAN LEE
Sainsbury s has given its advertising manager David Noble the post of marketing director with the brief of overseeing the pounds 10m launch of its banking operation. The bank is a joint venture with the Bank of Scotland.
Guinness push for Paddy’s Day
06 Feb 1997 | by JULIAN LEE
Guinness is planning a marketing blitz around St Patrick s Day after Whitbread s Murphy s brand virtually hi-jacked the Irish holiday last year with a pounds 7.5m push and declared itself the official sponsor.
Somerfield net JS Reward man
06 Feb 1997 | by JULIAN LEE
Somerfield has added to the pressure on Sainsbury s by poaching the marketer behind its Reward Card.
Sega’s pounds 10m ad blitz
06 Feb 1997 | by ANNA GRIFFITHS
Sega Europe has awarded its centralised European account, worth pounds 15m, to The Media Business, to boost its flagging position in the games market.
Haymarket logs in to new-media
06 Feb 1997 | by ANNA GRIFFITHS
The UK s first new-media magazine aimed at client marketers is being launched by Haymarket Business Publications, the publishers of Marketing.
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