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CU buys Abbey National Future brand for pounds 10m

27 Feb 1997 | by HARRIET MARSH

Commercial Union has paid an estimated pounds 10m for outright ownership of Future, the direct insurance brand aborted by Abbey National last year just days before its launch.

Asda axes lines in profits drive

27 Feb 1997 | by AMANDA RICHARDS

Asda is to launch a major product rationalisation programme with at least 1000 lines being axed from each store s product range to improve profitability.

Guinness chief switches to cider

27 Feb 1997 | by SHARON MARSHALL

Matthew Clark has reacted to City concerns by recruiting Guinness European marketing chief Rob MacNevin for the unenviable task of turning round its ailing drinks portfolio.

McVitie’s brings in shoppers for ’lookalike’ trial

27 Feb 1997

For the first time, consumers have been called to the High Court to say whether they are confused by look-alike brands. The move came as McVitie s launched a passing off action on Monday against Asda to have Puffin biscuits removed mimicking the design of its Penguin bar.

C5 retuning gets boost thanks to ITC adjustment

27 Feb 1997 | by CONOR DIGNAM

The Independent Television Commission has quietly changed the way in which homes are counted retuned , as part of the launch operation for Channel 5.

Stop press

27 Feb 1997

Orange has confirmed that Robert Fallow is leaving his position as marketing director of Reebok to become its group director of marketing, as reported in Marketing (February 13).

JS moves to premium market

27 Feb 1997

Sainsbury s claim that it is reducing its own-label share to 50% and emphasising premium brands has been borne out by latest figures from Taylor Nelson AGB.

Why brands will back McVitie’s

27 Feb 1997

Three years ago when Cott, a then little-known Canadian drinks firm, helped Sainsbury s produce Classic Cola, it began a battle over high-profile copy-cat designs, which has raged in the industry since.

Cellnet

27 Feb 1997 | by KAREN DEMPSEY

Cellnet is launching a new TV campaign focusing on its new service which allows customers to make calls across the US and Canada.

Ad industry full of liars say MPs

27 Feb 1997 | by KAREN DEMPSEY

Backbench Labour MPs believe the marketing and advertising industry is full of liars, cheats, and thieves , according to the Advertising Association.

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