31 Oct 1997
| by KAREN YATES
The future of one of the UK s most famous TV commercials, Ferrero
Rocher s ambassador s party , is in doubt after it emerged that the
Italian chocolate company has begun talks with agency networks about
unifying its massive pounds 200 million spend around Europe.
31 Oct 1997
| by MICHELE MARTIN
Chime Communications, Sir Tim Bell s publicly listed PR group, is
expected to complete its merger with HHCL s WPP. Sources have valued HHCL at
pounds 24 million.
31 Oct 1997
| by MICHELE MARTIN
The Nationwide Building Society has secretly handed back its pounds
8 million television account to Leagas Delaney, nearly five years after
the agency resigned the award-winning business in an acrimonious
divorce.
31 Oct 1997
| by HARRIET GREEN
Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20
million global football advertising task, an account created out of a
marketing restructure initiated by the sportswear giant s recently
installed global advertising director, John Wardley.
31 Oct 1997
| by EMMA HALL
Shell, BP and a host of other North Sea oil and gas producers are
considering joining forces to run an advertising campaign to lift their
battered public image.
31 Oct 1997
| by EMMA HALL
TBWA Simons Palmer has been appointed to launch Virgin One, the
banking operation from Richard Branson s financial services empire,
Virgin Direct.
31 Oct 1997
| by MICHELE MARTIN
Ronson, the cigarette lighter manufacturer, is to be the first
client of London s latest agency start-up, Renegade.
31 Oct 1997
| by MICHELE MARTIN
Advertisers have made their first approach to actors
representatives to discuss the month-long Equity strike, which showed
its first signs of disrupting commercials production this week.
Foote Cone s new global dollars 80 million client, 3Com
Corporation. A media buying pitch is expected to be held in the new
year.
Barclaycard is calling time on one of the UK s best-loved
advertising campaigns with its last commercial starring Rowan
Atkinson.