COI announces pounds 63m open review
31 Jan 1997 | by CLAIRE BEALE
The Central Office of Information is putting pounds 63 million worth of creative and media business up for grabs in a two-pronged overhaul of the Government s advertising business.
Martin Clarke, the editor of the Scottish Daily Mail, has been appointed editor of the Scotsman.
The Central Office of Information is putting pounds 63 million worth of creative and media business up for grabs in a two-pronged overhaul of the Government s advertising business.
The UK is to get its first masthead TV programme in March when Carlton Food Network, Carlton Television s cable channel, and IPC s Ideal Home magazine launch the series, Ideal Home Cooks.
Britvic is considering centralising its pounds 15 million media account and has lined up three agencies to pitch.
Trevor Beattie, the creative director of TBWA who walked out on Monday, has broken his silence to make a remarkable emotional attack on the agency s merger with Simons Palmer one week after endorsing the deal.
The Carat Group has bowed to market conditions and folded its smallest UK brand, YMG Carat, into TMD Carat. It is also creating a new research and consultancy company, Carat Insight.
Rainey Kelly Campbell Roalfe has been briefed to mastermind Simple skincare s pounds 4 million return to above-the-line advertising, nearly three years after the brand s last television work through Abbott Mead Vickers BBDO.
Hamlet cigars continues its controversial use of cinema with a commercial that breaks this Friday. The provocative film stars several people - and a horse - wearing luminous condoms.
Snowdrop, the campaign to ban all civilian handguns in the wake of the Dunblane tragedy, has hired an advertising agency to keep its message in the front of people s minds in the run-up to the general election.
Bartle Bogle Hegarty has launched into the debate on the cost of making commercials by piloting a radical scheme to cover production company costs.