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Budweiser signs up to sponsor NI titles’ World Cup coverage

19 Dec 1997 | by CAROLINE MARSHALL

Budweiser, one of the official sponsors of the World Cup, has struck a sponsorship deal across News International s newspaper titles after it failed to secure a tie-up with ITV s World Cup coverage.

TMD Carat secures pounds 5m planning and buying for Princes

19 Dec 1997 | by ANNA GRIFFITHS

TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy.

DMB&B takes hard line in drink-drive ads

19 Dec 1997 | by EMMA HALL

DMB&B has created an alternative anti-drink-drive ad to run alongside its official Department of Transport Christmas campaign.

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

Consider this: in the summer of 1990, according to unprompted brand-awareness indicators, the three best remembered marques in the UK were Mars, Coca-Cola and National Power. The first two were harvesting the fruits of decades of big-spending ad campaigns. And, because it was the summer of a World Cup,...

The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed eagle and blind man films for Coca-Cola, the average man and woman in the street - or, in this...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

19 Dec 1997 | by STEFANO HATFIELD

God! I ve only just repaired some of the broken relationships caused by last Christmas s turkeys and New Year agency honours. Top turkeys then were (in reverse): BhS station platform (Saatchis), Mercury s Oliver and Claire (HHCL) and Visa Delta kerrching! (Saatchis again). None exist today....

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials, and NBC, which is broadcasting the event, will be laughing all the way to the bank.

BACKBITE

19 Dec 1997 | by CAROLINE MARSHALL

Is it me or has this year been pretty undistinguished for one of the industry s most feted categories - beer advertising? Holsten Pils abandoned television for print and ended up with an easier way to change your life ; Castlemaine XXXX produced the excellent vignettes campaign then neglected to give...

Pepsi pounds 25m jackpot into Claydon Heeley

18 Dec 1997 | by JEREMY BULLMORE

Pepsi Cola International has consolidated its pounds 25m pan-European below-the-line business with Claydon Heeley International.

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: NESCAFE

18 Dec 1997 | by MATTHEW HOOPER

The Brief

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