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THIS WEEK: STOP PRESS

25 Jul 1996

The Office of Fair Trading will investigate Mirror Group and News International after complaints were made to the Advertising Standards Authority about promotions which did not live up to readers expectations. All future complaints will be referred directly to the OFT, which can seek a court injunction...

THIS WEEK: Endsleigh bids to tap student vote

25 Jul 1996

Endsleigh Insurance is backing the Rock the Vote campaign in a pounds 100,000 sponsorship deal designed to raise the insurer s profile with students.

THIS WEEK: Goldsmith mails party manifesto

25 Jul 1996

Sir James Goldsmith s Referendum Party began a direct mail campaign outlining his stance on Europe to three million homes this week, the start of a pounds 20m marketing push for the party.

THIS WEEK: Anchor to join HelpAd scheme

25 Jul 1996

Anchor is to pour pounds 6m into a push for its Spreadable Butter by linking its brand to the Red Cross HelpAd scheme.

THIS WEEK: Public loses faith in food firms

25 Jul 1996

Consumers no longer trust food manufacturers and believe they are an unreliable source of information on healthy eating and food safety.

THIS WEEK: Labour needs to end cutbacks in design training

25 Jul 1996 | by RODNEY FITCH

While in a favourite eatery towards the end of last year, I saw two famous knights of the entertainment world supping with an opposition front-bench spokesman and an attendant spin doctor. When I espied the same spin doctor a few nights ago dining with a couple of design heavies , it made me wonder...

ADVERTISING & PROMOTION: Beck’s utilises a political agenda to raise UK sales

25 Jul 1996

Scottish Courage is to back its Beck s Bier brand with a political campaign attacking European Union legislation.

MARKETING MIX: Persuaders persuaded

25 Jul 1996

After 16 years with CIA, Ian Prager set up Prager and Partners last September. Being a direct response expert, however, does not make one immune to the powers of one s rivals - especially if one is, like Prager, a renowned armchair keep-fit enthusiast. I m a real sucker for any health or exercise fad...

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