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NEWS: WWAV Rapp Collins releases NSPCC ad for seasonal funds

29 Nov 1996

The National Society for the Prevention of Cruelty to Children launches its Christmas appeal this week with two films centred on the chilling spectre of child abuse.

NEWS: Corporate affairs head sought by Rothschild

29 Nov 1996 | by STEVE BEVAN

NM Rothschild, the London end of the Rothschild family s worldwide investment banking business, is on the hunt for a new director of group corporate affairs.

NEWS: Budget report - What it means; Clarke keeps most marketers happy but hurts some sectors,

28 Nov 1996

It may have been a cautious Budget but it will create waves among marketers in certain sectors.

NEWS: Tories play it safe with this Budget

28 Nov 1996

With only six months left until the general election, the Budget was going to be either a shameless vote winner or a bit of a damp squib. Those marketers not affected by the Chancellor s direct imposts may feel that every Budget is a damp squib, but that is to underestimate their significance.

NEWS: Eurostar blaze rescues offer

28 Nov 1996 | by HARRIET MARSH

The fire in the Channel Tunnel, which has stopped cross-Channel passenger service Eurostar in its tracks and cost it millions of pounds, has at least saved the rail operator from embarrassment after a promotional offer with The Times spiralled out of control.

NEWS: Government to fund IT awareness drive

28 Nov 1996

The government is joining forces with leading names from the high street, the financial services and information technology industries and the voluntary sector for a promotion to stop the UK from becoming a nation of technophobes.

ADVERTISING & PROMOTION: Women ‘fed up’ with sexist ads

28 Nov 1996 | by SHARON MARSHALL

British women believe television ads are boring, stereotypical, treat them like idiots and are sexist, according to a new survey which suggests advertising agencies are out of touch with the 90s woman.

CUSTOMER LOYALTY: Football’s great own goal

28 Nov 1996 | by DAVID MURPHY

While big football clubs are happy to pay millions for players, they are unwilling to reward fans loyalty, writes David Murphy

NEWS: Stock Exchange set to boost press office

28 Nov 1996 | by JOHN-PIERRE JOYCE

The London Stock Exchange is set to appoint a new chief press officer - its first since the departure of Patricia Knox eight months ago.

NEWS: Cityscape turns to B-M to revamp corporate image

28 Nov 1996 | by JOHN-PIERRE JOYCE

Cityscape, the specialist mortgage lender, has appointed Burson- Marsteller to manage an image makeover and is set to hire its first PR manager.

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