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The feud between ITV sales house Laser and CIA Medianetwork, which put the media buying industry under the microscope, has ended after the agency s unconditional offer of up to pounds 1.8m in outstanding advertising revenue was accepted.
The BBC and Channel 5 have joined forces in a ground breaking deal combining their buying power to acquire a package of blockbuster films from Twentieth Century-Fox worth more than pounds 26m.
Coca-Cola, one of the world s biggest spending advertisers, is planning to use data compiled during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK.
BT, which a decade ago was berated by the public for poor service and broken phone boxes, is now perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing.
Seagram, the Canadian drinks group, is understood to have offered former senior Mars marketer Mary Anne Donovan its top European marketing role, ahead of a management shake-up in the new year.
It may have been a cautious Budget but it will create waves among marketers in certain sectors.
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
Associations with its Britishness are no longer Jaguar s strongest selling point, according to the car manufacturer, which plans to adopt a high-tech image to sell its cars.
Bass Brewers has suffered its third top-level marketing departure within a month as the senior marketer for its flagship Carling Black Label brand has quit to join rivals Guinness.
Carlton s acquisition of West Country Television for pounds 85m has cast doubts over TSMS continuing to act as the sales house for the broadcasting franchise.
