Modern marketers desire to establish relationships with consumers will be the theme of a major new event in next year s marketing calendar being organised by Haymarket Business Publications (HPB), the publishers of Marketing.
Camelot, which two years on from its launch is facing a battle to retain marketing momentum, has handed the commercial director s job to Signet s current marketing director, Dianne Thompson.
Vauxhall is set to become the first major car manufacturer to follow FMCG brands into greater below-the-line marketing by spending up to 30% of its pounds 58.6m advertising budget on database marketing.
The BT marketers who last week received awards and brickbats for their Bob Hoskins campaign have traded in one Eastender for a job lot of others.
Boots Healthcare International (BHI) has brought in ex-Kellogg marketing director Rob Morgan to head the marketing of its global pharmaceutical brands and spearhead a move into new international markets.
Bass is this week carrying out a pounds 3m relaunch of Hooper s Hooch after being forced to redesign the bottles amid fears that the alcopop appeals to underage drinkers.
Pepe, which has come under fire for shock advertising in the past, is holding a full-scale marketing review of its European operations which has claimed the post of European marketing director as its first victim.
CIA Medianetwork has offered a cash settlement of around pounds 1.8m to bring an end to its airtime sales dispute with Laser and its four ITV companies. Laser has said it will not accept the offer until further issues are resolved.
UK Charity Lotteries has become the first scratchcard operator to link up with a third party, joining forces with Thomas Cook Holidays to offer the chance to win a holiday along with cash prizes.
to remove filters