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THIS WEEK: Walkers chief rewarded with overseas post

14 Nov 1996 | by CLAIRE MURPHY AND SHARON MARSHALL

Walkers marketing chief Martin Glenn is being promoted to a general management job within owner Pepsico as a reward for his award-winning work for the pounds 430m snacks division.

THIS WEEK: Tesco launches hypermarkets

14 Nov 1996 | by JULIAN LEE

Tesco, which has already extended its brand into the Metro and Express formats, is planning a move into hypermarkets with the opening of its biggest UK store early next year.

THIS WEEK: A case of head and shudders in TV’s ‘hated ads’

14 Nov 1996

Television viewers would like to wash Head s annual survey of 500 people voted it the most irritating ad on the box.

THIS WEEK: BT campaign takes top IPA prize

14 Nov 1996 | by KEN GOFTON

BT s high-profile It s Good to Talk campaign has won UK advertising s top prize, the Grand Prix in the IPA Advertising Effectiveness Awards, just as the format of the commercials is about to change.

THIS WEEK: CIA clients look at other media as time runs out

14 Nov 1996 | by ANNA GRIFFITHS

CIA Medianetwork s clients are having to look at alternative media for the beginning of 1997 as deadlines for January TV airtime close at the end of the week and the legal battle with Laser has escalated.

THIS WEEK: Charity begins with shopping

14 Nov 1996

Companies are seriously out of touch with consumer attitudes towards cause-related marketing and underestimate the ability of charity link- ups to increase sales.

THIS WEEK: Kwik Save cuts slowest brands

14 Nov 1996 | by JULIAN LEE

Kwik Save is to slash up to 500 brands as part of its New Generation review to set it on the road to recovery.

THIS WEEK: New chief for Amex

14 Nov 1996

American Express has recruited MasterCard s ex-chief of UK marketing, George Strachan, to handle marketing and distribution to companies that accept the Amex card.

THIS WEEK: Customs threat to Anchor brand

14 Nov 1996

Anchor s pounds 5m marketing push behind its Anchor Spreadable Butter brand could be under threat by a Customs and Excise ruling which has seen a number of New Zealand Dairy Board (NZDB) executives arrested.

THIS WEEK: Doritos’ sponsorship of the ITV Movie Premieres ...

14 Nov 1996

Doritos sponsorship of the ITV Movie Premieres attracted 96 complaints to the ITC over bad taste for manipulating images of dead film stars. John Wayne, Marlene Dietrich and Charlie Chaplin all feature in the ads. The slots were created by Walkers advertising agency BMP DDB.

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