SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for direct marketing sponsored by FFWD Precision Marketing
31 Oct 1996
Burton Menswear breaks a pounds 1.5m press and poster campaign through Mellors Reay this Friday. Shot by David Bailey, the ads aim to get people to re-evaluate their view of Burton. The four executions strive to appeal to blokes by depicting scenes that every man can relate to. The campaign lasts...