26 Jan 1996
| by ANNE-MARIE CRAWFORD
The Carat Group has scooped the entire centralised European media
planning and buying account for the Dutch electronics giant, Philips.
26 Jan 1996
| by CAROLINE MARSHALL
Saatchi and Saatchi has earned itself a place on the coveted Johnson and
Johnson roster by capturing up to pounds 26 million worth of business
for the antacid, Pepcid AC.
26 Jan 1996
| by KAREN YATES
Hamlet is squaring up to Europe s powerful anti-tobacco lobby by
returning to cinema advertising in the UK after a seven-year absence.
26 Jan 1996
| by JOHN OWEN
Pattison Horswell Durden is on the brink of forging an international
media network with two of Europe s top media operations.
26 Jan 1996
| by EMMA HALL
Young and Rubicam has clinched Quaker Oats entire pounds 7 million
business, depriving BST-BDDP of its share of the account, which includes
Harvest Crunch, Feast of Flakes, and the Quaker Oats brand.
26 Jan 1996
| by JOHN TYLEE
Publicis has tightened its grip on KP Foods advertising by adding
Roysters to the stable of major snack brands it handles for the company.
26 Jan 1996
| by OUR PARLIAMENTARY CORRESPONDENT
The Labour Party may fight the next general election without a
communications supremo following the resignation this week of Joy
Johnson, its director of campaigns, elections and media.
26 Jan 1996
| by JOHN OWEN
Granada is to review Forte s pounds 7 million advertising arrangements
following its successful takeover bid earlier this week.
26 Jan 1996
One of Ireland s leading advertising agencies is at the centre of an
embarrassing political row over the way in which it was awarded a pounds
500,000 Irish government contract to handle last November s divorce
referendum campaign.
26 Jan 1996
| by KAREN YATES
National Tyres and Autocare has briefed agencies to pitch for its
advertising account, which will carry an increased budget of between
pounds 3 million and pounds 4 million this year.