THIS WEEK: Midland’s chief out in shake-up
25 Jan 1996 | by AMANDA RICHARDS
Midland Bank s marketing director has quit in a far-reaching rethink of the bank s marketing operation, which will put customer relationships at the fore.
Storehouse is in talks to buy ailing Boots subsidiary Children s World.
Midland Bank s marketing director has quit in a far-reaching rethink of the bank s marketing operation, which will put customer relationships at the fore.
Coca-Cola UK is losing its consumer marketing director following the promotion of George Bradt to a top Coke marketing job in Japan.
Sega, the computer games giant, has axed its three top marketing posts in the UK as it struggles to cope with declining market demand.
Drug Alert, a controversial kit for parents to test their children for drugs, launches this week in the UK, costing pounds 32.95.
The Cancer Research Campaign is to become the first UK charity to market its own sunscreen protection lotion on the high street.
A credit card price war is set to break out with the arrival in the UK of People s Bank in Connecticut, one of America s most aggressive players.
Nestle Rowntree is repositioning Aero as a light, indulgent eat for women in a pounds 4m relaunch, which includes the new endline: Float away with an Aero .
Le Shuttle, the channel tunnel passenger car service, has established a dedicated marketing team to improve relations with travel agents.
Forte s longstanding battle against the pounds 3.8bn takeover bid from Granada Group was effectively over at 2.30pm Tuesday when Granada issued a statement announcing that 61% of ordinary shareholders have voted to support the bid. The final level of acceptances had yet to be announced as Marketing...