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Foot-care company Scholl has appointed DMB&B as its first pan-European agency to spearhead its drive towards a stronger global brand.
CIBAVision has unveiled a national poster campaign to promote its VitalEyes moisturising drops, breaking pre-Christmas and continuing through 1997. The 48-sheet, 70s-style campaign, through TBWA, will appear at 1200 sites and feature a variety of common scenarios, from home viewing to partying...
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL & Partners, will take on the new role and will report to Mick Desmond, deputy managing director of Granada UK Broadcasting.
Mouthwash brand Colgate Plax has become the first major advertiser to take advantage of the depressed pre-Christmas market in the poster industry by negotiating a cut-price deal on posters and pulling spend off television.
Concern over suicides from paracetemol overdoses has dealt a surprise blow to supermarkets efforts to steal share in the pharmaceuticals market.
Client: Unipath PR Team: Sandpiper Communications Campaign: Launch of Persona, a new method of contraception Timescale: January - September 1996 Cost: pounds 100,000 (launch only)
Boots Healthcare International (BHI) has brought in ex-Kellogg marketing director Rob Morgan to head the marketing of its global pharmaceutical brands and spearhead a move into new international markets.
Medicine cupboard stalwart Cod Liver Oil is to be updated with a new TV campaign by Seven Seas. The pounds 4m campaign, by Advertising Principles, is shot under the Red Sea and is intended to show how its High Strength Cod Liver Oil is derived from natural elements. The oil, which relieves aches and...
