NEWS: Clarins fury at Asda price cuts
19 Dec 1996 | by JANE BAINBRIDGE AND JULIAN LEE
Cosmetics company Clarins is threatening legal action against Asda for selling products from its skin-care range at knockdown prices in the run-up to Christmas.
Corn Flakes are being delivered door to door with the daily pint of milk in a trial distribution scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros.
Cosmetics company Clarins is threatening legal action against Asda for selling products from its skin-care range at knockdown prices in the run-up to Christmas.
Safeway is further breaking down the increasingly blurred barriers on the high street with news that it is setting up a dedicated travel booking service.
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates, will be supported...
Foot-care company Scholl has appointed DMB&B as its first pan-European agency to spearhead its drive towards a stronger global brand.
CIBAVision has unveiled a national poster campaign to promote its VitalEyes moisturising drops, breaking pre-Christmas and continuing through 1997. The 48-sheet, 70s-style campaign, through TBWA, will appear at 1200 sites and feature a variety of common scenarios, from home viewing to partying...
Festive advertising is big business for media owners as advertisers fill pre-Christmas space and airtime with the latest ideas to tempt Christmas shoppers.
Ben anderson * marketing director * kimberly-clark