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Grey has created a light-hearted campaign to tackle the sensitive subject of nose hair.
Katz International, the media sales house, has lured the media veteran, Chris Dickens, to be its first non-executive director in a move designed to strengthen the company s senior line-up.
TSMS has become the first ITV sales house formally to offer volume discount on ratecard, just two months after first pushing for the move.
Spare a thought for Martin Kirkup, UK sales and marketing director of Le Shuttle. Only two weeks into the job he faces a mammoth crisis management task.
Channel 4 is planning to spend a record pounds 6m on off-air promotions to support its 1997 schedule as it prepares to fight off Channel 5 in a battle for young and up-market viewers.
One of the UK s largest fmcg advertisers is poised to renege on its volume expenditure commitments to the ITV sales houses in the latest twist to the current TV trading furore.
Camelot has announced its first promotional tie-up with a branded manufacturer, four months after admitting difficulties with signing companies up.
Why isn t there enough talent to go round in the agency business? Just ask any senior manager in any advertising, PR, sales promotion or direct marketing agency who is looking for top quality staff at any level. It s like walking through quicksand.
Power-partnerships and predictions for the future were the chief conference themes at Effective Sales Promotion . Robin Cobb reports
Opportunities for promotion on TV and radio have improved since restrictions were relaxed. Robert Dwek reports
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