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THIS WEEK: Vobis outlets to raise UK profile

14 Dec 1995 | by SHARON MARSHALL

German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising.

THIS WEEK: Tulip to sponsor weather report

08 Dec 1995

Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports.

THIS WEEK: Novell creates European group

08 Dec 1995

Software giant Novell has restructured its marketing operations across Europe, as it prepares to sell a large chunk of its business and change its marketing message.

THIS WEEK: Fina hands out card

08 Dec 1995

Fina, the petrol retailer, is introducing a customer-loyalty card which gives motorists the chance to contribute cash to local schools and charities.

ADVERTISING: Do shock ads harm advertisers’ health?

08 Dec 1995 | by ROS SNOWDON

Only a week after the Advertising Standards Authority sharply warned advertisers against flouting its guidelines, Virgin Interactive Entertainment is preparing to do just that.

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