to remove filtersNEWS: PHD lands media task for UK Gold
15 Dec 1995 | by CLAIRE BEALE
Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for the satellite television channel, UK Gold, from the incumbent, the Media Centre.
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NEWS: Initiative study claims radio spots generate more awareness than TV commercials
15 Dec 1995
Radio can generate advertising awareness over and above television and it can be as effective at driving additional awareness when only minimum TV is used.
NEWS: AMV snatches pan-European Economist work from Lintas
15 Dec 1995 | by HARRIET GREEN
Ammirati and Puris/Lintas has lost the Economist s pounds 4.5 million pan-European advertising account to Abbott Mead Vickers BBDO, which handles the pounds 1.5 million UK business.
NEWS: Euro RSCG entices Cooke from Lowes with executive post
15 Dec 1995
Euro RSCG Wnek Gosper is beefing up its creative services department by luring Lowe Howard-Spink s Mark Cooke as executive director of creative services.
NEWS: ITV report sets out arguments against ending C4 formula
15 Dec 1995
Channel 4 risks a shift towards a more commercial, ratings-driven programme schedule if the funding formula is abolished, the ITV companies warned this week.
NEWS: TBWA hold on Evian in limbo as French compare ads with own
15 Dec 1995 | by KAREN YATES
TBWA s ten-year hold on Evian in the UK appears under threat following a decision by the French mineral water brand to put the advertising on test against the equivalent created in France by Euro RSCG.
NEWS: Ex-Telegraph group marketing director takes M&A position
15 Dec 1995
David Pugh, the former marketing director of the Telegraph group, has joined the poster contractor, Mills and Allen, as its first commercial director.
NEWS: NFA renews pressure on food ads
15 Dec 1995 | by JOHN TYLEE
Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe.
NEWS: TBWA signs three as business grows
15 Dec 1995 | by HARRIET GREEN
TBWA has boosted its planning department with the appointment of three senior planners as the agency absorbs a clutch of account wins over the last year.
NEWS: Publishers split over ABC auditing revamp
15 Dec 1995 | by ANNE-MARIE CRAWFORD
A row is looming among top publishing houses over the Audit Bureau of Circulations plans to change its auditing procedures for consumer magazines next year.
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