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THIS WEEK: lottery’s finger leaves its mark on viewer recall

14 Dec 1995 | by ROS SNOWDON

It Could Be You and the National Lottery s finger of fortune have proved the most memorable advertising of 1995, according to research by Marketing magazine.

THIS WEEK: UKCL adds the feminine touch for its ad debut

14 Dec 1995 | by HARRIET MARSH

UK Charity Lotteries will be targeting customers with the tagline Is Lady Luck With You? in its first TV advertising, which breaks early in January.

THIS WEEK: Pepsi escapes copycat blues

14 Dec 1995 | by SHARON MARSHALL

PepsiCo is testing a redesigned Pepsi-Cola can which drops its traditional colours for an entirely blue design.

THIS WEEK: TSB gathers Moss for campaign

14 Dec 1995 | by AMANDA RICHARDS

Chris Moss, the man who created the Orange brand for Hutchison Telecom, has been brought in by the TSB as head of campaign management.

THIS WEEK: Patak’s signs up Hollywood film director for TV

14 Dec 1995 | by HARRIOT LANE FOX

Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year.

THIS WEEK: LT shake-up leaves Mills in cold

14 Dec 1995

The former head of marketing at London Underground has been left without a role in the organisation after his department was asked to reapply for jobs under a new structure.

THIS WEEK: Vobis outlets to raise UK profile

14 Dec 1995 | by SHARON MARSHALL

German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising.

THIS WEEK: Alcoholic sodas fizz on-stream

14 Dec 1995

Alcoholic lemonade is about to be sidelined as the UK s two leading brewers both launch alcoholic sodas in time for Christmas.

THIS WEEK: Ned Kelly’s chain-gang plans raid on high streets

14 Dec 1995

A new Australian themed bar and restaurant chain called Ned Kelly s is planning a national roll-out across the UK, to take on the likes of Pizza Hut.

THIS WEEK: STOP PRESS

14 Dec 1995

Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds 1000 with the results broadcast to the pub via Teletext.

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