Advertising lobbyists are preparing a counter offensive to protect Europe s off-the-page ads industry from what they claim will be its virtual annihilation by European MPs and the loss of thousands of jobs.
Columbia Tristar Home Video, a division of the film giant, has briefed six shops to create new ways of using its pounds 4 million adspend to put life into home video advertising.
Tropicana, the world s leading fruit juice, is talking to three London agencies about its pounds 3 million advertising spend in the UK, following the brand s international resignation by Leo Burnett this summer.
Coca-Cola Schweppes Beverages has awarded the world s fourth largest non-cola, soft-drink brand, Dr Pepper, to Saatchi and Saatchi.
Optimedia, the Publicis-owned media company, is to launch a second London-based media operation in a two-pronged attack on the UK market.
Storehouse is said to be on the brink of reviewing its advertising strategy, with both its Bhs and Mothercare chains falling under the spotlight.
Sensational details emerged in the pounds 2.5 million fraud case this week against Renny Platt, the former Saatchi and Saatchi joint head of facilities, who has pleaded guilty to conspiring to milk the car giant, Jaguar, out of hundreds of thousands of pounds (Campaign, 10 November).
The trade bodies for clients and agencies are to join forces in a concerted campaign against what some industry figures have labelled the dictatorial demands of national newspaper publishers over the supply of colour reproduction.
Bartle Bogle Hegarty netted three top accolades at the Account Planners Group Awards this week with its work for Polaroid and the New Covent Garden Soup Company (see report with this issue).
A top client has blasted the Audit Bureau of Circulation at its own conference, criticising the sales monitoring body for failing to keep pace with advertisers changing needs.
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