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NEWS: HOTLINE

Reebok launches a new star-studded global advertising campaign on 15 January, featuring some of the world s best-known sporting personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and Gabriel Batistuta will appear in the campaign, which kicks off with a commercial featuring the American...

NEWS: Poulters wins out in battle for Yorkshire Electricity business

Yorkshire Electricity is believed to be reactivating its relationship with Poulter Communications to mount a corporate initiative in advance of the industry s upcoming deregulation. The Leeds shop is the choice of the company s marketing chiefs who are awaiting ratification from the board, industry...

THIS WEEK: Apple overhaul sheds UK post

Apple Computer has scrapped the role of UK marketing director and dropped all country manager posts following a European restructure aimed at reversing its decline. UK country manager Mike Newton has resigned after refusing an alternative role.

THIS WEEK: AT&T changes name

US giant AT&T is considering reverting back to the name NCR for its computer division after ditching the title two years ago. The move comes as it gears up for an autumn float on the US stock exchange.

ADVERTISING: BRIEFS

Danish bacon in TV push

MARKETING MIX: PROFILE; Putting the focus on growth

Simon jobling * pan European Marketer * Eastman KODAK professional imaging

MOVERS

Arbor Software has appointed Chris Hill as marketing director for Europe, Middle East and Africa (EMEA). Based at Reading, Hill joins from Informix, where he was sales and marketing manager, MEA.


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