12 Jan 1995
Reebok launches a new star-studded global advertising campaign on 15
January, featuring some of the world s best-known sporting
personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and
Gabriel Batistuta will appear in the campaign, which kicks off with a
commercial featuring the American...
12 Jan 1995
Yorkshire Electricity is believed to be reactivating its relationship
with Poulter Communications to mount a corporate initiative in advance
of the industry s upcoming deregulation.
The Leeds shop is the choice of the company s marketing chiefs who are
awaiting ratification from the board, industry...
11 Jan 1995
Apple Computer has scrapped the role of UK marketing director and
dropped all country manager posts following a European restructure aimed
at reversing its decline. UK country manager Mike Newton has resigned
after refusing an alternative role.
11 Jan 1995
US giant AT&T is considering reverting back to the name NCR for its
computer division after ditching the title two years ago. The move comes
as it gears up for an autumn float on the US stock exchange.
11 Jan 1995
| by SHARON MARSHALL
Simon jobling * pan European Marketer * Eastman KODAK professional
imaging
11 Jan 1995
Arbor Software has appointed Chris Hill as marketing director for
Europe, Middle East and Africa (EMEA). Based at Reading, Hill joins from
Informix, where he was sales and marketing manager, MEA.