THIS WEEK: Nike Town sites come to Europe
11 Jan 1995 | by HARRIOT LANE FOX
Nike is planning to step into retailing and is looking at London as a potential European launch site for Nike Town stores, similar in concept to the Levi s store.
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NEWS: HOTLINE
12 Jan 1995
Reebok launches a new star-studded global advertising campaign on 15 January, featuring some of the world s best-known sporting personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and Gabriel Batistuta will appear in the campaign, which kicks off with a commercial featuring the American...
THIS WEEK: Olympus name in question
11 Jan 1995 | by JULIAN LEE
The Olympus brand could be scrapped as part of a marketing review which has already seen the sports retailer half the roll-out of its new-look stores.
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