NEWS: Euro RSCG shares global Reckitts with McCanns
12 Jan 1995
Euro RSCG has captured pounds 50 million worth of Reckitt and Colman business as part of the company s global advertising consolidation.
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Bristol Myers, the global toiletries and healthcare giant, has fired the starting gun on a full-scale review of its creative and media arrangements.
Euro RSCG has captured pounds 50 million worth of Reckitt and Colman business as part of the company s global advertising consolidation.
Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch.
Saatchi and Saatchi has poached Chris Hayward, a group media director at McCann-Erickson s newly launched media dependant, Universal McCann, to head its Procter and Gamble media scheduling unit.
Boots Healthcare has restructured its international marketing team to try to turn the company into a top three European player.
Reckitt and Colman, global manufacturer of brands including Dettol, Disprin and Lemsip, has ditched its roster of 40 agencies worldwide and handed all advertising and media business, worth around pounds 120m, to McCann-Erickson.
Vision Express s UK marketing director Nick Hamley has quit his job after being told he would have to report to a new international marketing head being brought in by the company.
Safeway is kicking off the new year with a price-cutting campaign that puts value back at the top of its marketing agenda.