NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer
12 Jan 1995
Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch.
Andrew Cracknell, Ammirati and Puris/Lintas s deputy chairman, has been promoted to chairman of the agency in a reshuffle of the shop s senior management team.
Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch.
Peter Souter has been appointed creative-director-in-waiting at Abbott Mead Vickers BBDO as part of a plan to groom him as David Abbott s successor.
Cadbury is the latest advertiser to enter negotiations to sponsor ITV s biggest sponsorship property, Coronation Street, in a deal that could be worth around pounds 10 million a year to the ITV network.
TMD Carat has won a firm footing on the Rank Xerox media roster, picking up a claimed pounds 4 million chunk of business from the office equipment company.
Reebok launches a new star-studded global advertising campaign on 15 January, featuring some of the world s best-known sporting personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and Gabriel Batistuta will appear in the campaign, which kicks off with a commercial featuring the American...
Impact FCA has been picked to handle the pounds 6 million pan-European launch of a news and information service on the Internet.
The Daily Mirror is to return to generic brand advertising in the next two months in an aggressive initiative spearheaded by the recently appointed editor, Piers Morgan.
Abbott Mead Vickers BBDO has taken less than a month to plug the gap on its roster left by the Leeds building society by capturing the Prudential s pounds 15 million business.
Yorkshire Electricity is believed to be reactivating its relationship with Poulter Communications to mount a corporate initiative in advance of the industry s upcoming deregulation. The Leeds shop is the choice of the company s marketing chiefs who are awaiting ratification from the board, industry...