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CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley

15 Dec 1995 | by KAREN YATES

Tom Wright has launched three drinks and is thirsty for more, Karen Yates says

CLOSE-UP: GLOBAL BRIEF; Y&R takes Colgate worldwide

15 Dec 1995 | by CAROLINE MARSHALL

How will one network cope with the dollars 550m account? Caroline Marshall reports

CLOSE-UP: PERSPECTIVE; Saatchi touch has thrived at both its new and old home

15 Dec 1995 | by STEFANO HATFIELD

Like it or not, 1995 will be remembered as the year of the Saatchi affair. A year ago Campaign was wondering just what Maurice would do and what it would cost Saatchi and Saatchi if he did it. We soon found out, but were taken by surprise by the speed and scale with which events unfolded.

MEDIA: FORUM; Has the new Rajar system dented radio integrity?

15 Dec 1995 | by ALASDAIR REID

How damaging will the latest controversy over the Rajar figures be? Will agencies attempt to use the new figures to screw rates down to the floor? And will advertiser confidence in the medium be dented? Just what steps can the radio industry take to try to restore confidence in it? Alasdair Reid reports

MEDIA: MEDIA CHOICE

15 Dec 1995

Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this month s issue of the BBC s Top Gear magazine. VW took a double-page spread straight after the Top Gear article on the small-car market. The VW Polo came top in the magazine s ranking of small cars and...

MEDIA: FIRST XV: AN EXPERT’S VIEW’

15 Dec 1995 | by MIKE RAYNER

Mike Rayner sees this new magazine as a metaphor for change in rugby union

MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre

15 Dec 1995 | by JOHN OWEN

John Owen considers Nick Theakstone s importance to the Courage media task

MEDIA: PERSPECTIVE; Overuse of media research leads to state of insecurity

15 Dec 1995 | by DOMINIC MILLS

In my job, I get to see rather more media research than a sane man ought. It usually comes in two categories: the irrelevant ( Hey, Dominic, we ve got some really interesting research which proves that 77 per cent of all millionaires subscribe to the Big Issue and we d like to offer it exclusively to...

MEDIA: FOR THE RECORD

15 Dec 1995

The Irish Independent media group and the French media group, Havas, have set up a joint company called Sirocco International which aims to supply a new form of outdoor advertising. Sirocco will draw on the latest technology to display four posters in succession on a new illuminated panel.

MEDIA: SPOTLIGHT ON; Satellite sales houses: Can a joint Flextech sell make it a serious rival to Murdoch?

15 Dec 1995 | by ALASDAIR REID

Is Flextech s proposed TV sales house a good idea? Alasdair Reid investigates

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