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MARKETING MIX: My nightmare before Christmas...

14 Dec 1995

...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK and we had planned a huge Christmas promotion with the Co-Op. It involved millions of pounds of advertising and thousands of tonnes of Kerrygold, so many that we arranged for half to be packed in the UK and...

MARKETING MIX: LETTERS * Sponsored by TEAM; Response at the touch of a button

14 Dec 1995

From Peter Knowles, sales and marketing director, IM Ltd, Liphook, Hampshire

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

14 Dec 1995 | by RUTH NICHOLAS

How do you make yuletide offerings more inspiring and keep the retailers happy too? Ruth Nicholas unwraps some ideas

Schools inspire Shellys ads

01 Dec 1995 | by Mairi Clarke,

Mustoe Merriman Herring Levy has unveiled a new Christmas campaign for Shellys Shoes that uses shoes as characters in the story of the birth of Jesus.

THIS WEEK: Legal & General director makes a dramatic exit

23 Nov 1995 | by AMANDA RICHARDS

Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust us to deliver campaign has suddenly left the company.

THIS WEEK: Chief walks at Timberland UK

23 Nov 1995 | by JULIAN LEE

Timberland s first marketing chief is leaving the company to take up a senior promotions role within Coca-Cola.

CONFERENCES AND EXHIBITIONS: Revival of the roadshow

10 Nov 1995 | by ROBIN COBB

Although a cost-effective promotional tool, roadshows need to be tailored to individual cultures to make an impact.

THIS WEEK: ASA gets tough on press promos

11 Jan 1995

Newspapers have been ordered to clean up their act over sales promotions by the Advertising Standards Authority, which says titles are repeatedly flouting the rules.

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