Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.
LondonMexFest, the mini-festival celebrating contemporary Mexican culture, has called in PrettyGreen to handle its production and comms work for the 2013 event in the capital.
25 Apr 2013
| by Joe Yule
The week starts with a question. How would a digestive biscuit taste if you dunked it in peppermint tea? Probably horrible, the marketing team think.
Johnny Fearless has won the pitch for Imperial War Museums' campaign to commemorate the 100th anniversary of the First World War.
Snowbombing, the week-long festival in Mayrhofen, Austria, that brings together music and wintersports, attracted significant support from brands this year.
04 Apr 2013
| by Chloe Smith
The V&A is to fund an Absolute Radio documentary, which will elaborate on displays from the museum's current 'David Bowie Is' exhibition.
The Playboy Club in London has appointed M&C Saatchi PR to handle its consumer PR as it approaches its second anniversary.
Richard Reed, Innocent Drinks' co-founder, is leading a project to build the UK's biggest outdoor art exhibition, which will display both famous and unknown works on thousands of poster sites.
London's Southbank Centre has drafted in comms support amid efforts to treat a multimillion pound revamp 'like a cultural exhibition'.
Cilla Snowball, the group chairman and group chief executive of Abbot Mead Vickers BBDO, Mumsnet founders Carrie Longton and Justine Roberts, and the culture secretary Maria Miller have all made a list of the most powerful women in the UK.