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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.

New look for Marketing Design Awards

23 May 2012 | by Kim Benjamin

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

Marketing unveils the definitive guide to the UK's most powerful marketers.

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Lord Mandelson to advise APP after accusations of illegal logging

11 May 2012 | by Sara Luker

Lord Mandelson has confirmed that his consultancy Global Counsel is to advise a company accused of illegal logging.

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