Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
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The free running team behind Hollywood blockbusters Casino Royale and Harry Potter were drafted in to launch Thomson's newly renovated Platinum Cruise ships.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
Virgin Holidays has briefed MHP Brand to 'set the tone' of the holiday brand's upcoming above-the-line ad campaign in the lead-up to its official launch.
The world's second-biggest cruise ship operator is on the lookout for comms help as the industry seeks to move on from the Costa Concordia disaster.
Thomas Cook, the crisis-hit tour operator, is reviewing its ad account as it struggles to settle on a marketing strategy to revive its fortunes.
In spite of a raft of redundancies, Thomas Cook is still the travel agent with the best reputation, but travel agents in general are becoming less relevant to the public.
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.
Club Med has appointed M&C Saatchi PR following the launch of a major brand campaign.
Thomas Cook has announced mass redundancies and store closures in the UK and Ireland, including the axing of a number of marketing roles, as part of plans to restructure the struggling tour operator.
Thomas Cook has signed a four-month deal to promote its cruise holidays through sponsoring a travel show on the digital-only station Jazz FM, from this evening.