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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Marketing Leader of the Year: The candidates - Peter Duffy

16 May 2013

Peter Duffy, marketing director, Easyjet talks to Elen Lewis, editor of The Marketing Society about being nice to people.

MPs' rejection of Boris Island is 'victory for aviation lobby'

10 May 2013 | by Loulla-Mae Eleftheriou-Smith

Today's rejection by MPs of Boris Johnson's proposed new airport in the Thames Estuary in favour of expansion at Heathrow is a 'victory for the aviation lobby', according to public affairs transport specialist Jim Dickson.

Boeing glides over Dreamliner crisis

09 May 2013 | by Toby Nicol, comms director at World Travel & Tourism Council

The nightmare is almost over for Boeing's Dreamliner. Airlines have resumed flights of the new aircraft three months after the model was grounded globally following battery fires on two of the planes.

Barbara Schädler to head Lufthansa Group corporate comms

03 May 2013 | by Lynsey Barber

German airline group Lufhansa has named Barbara Schädler as head of corporate communications.

Virgin Holidays "unleash your mojo" by M&C Saatchi

02 May 2013

Virgin Holidays is launching a campaign that urges customers to unleash their mojo. The TV spot was created by M C Saatchi Group and will first air on 4 May during Britain s Got Talent on ITV. In the 40-second ad, a family escapes the daily grind by going on holiday. It closes with the line: "You see,...

Turkey of the week: American Airlines, McCann Worldgroup

18 Apr 2013

Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."

Singapore Airlines calls pitch for UK comms work

11 Apr 2013 | by Loulla-Mae Eleftheriou-Smith

Singapore Airlines is in talks with agencies for its entire UK and Ireland retained comms business, as it kicks off a major competitive pitch.

KLM "claim your place in space" by Rapp and Tribal DDB Amsterdam

10 Apr 2013

KLM has launched a campaign to promote its offer to send a competition winner into space. Rapp, in conjunction with Tribal DDB Amsterdam, designed the website for the competition. The website contains an interactive movie that allows users to guess where a balloon released into the atmosphere by KLM...

Brand Manager of the Week: John Wilhelm, Air New Zealand

03 Apr 2013

John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand

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