19 Jun 2013
| by Simon Nias
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
19 Jun 2013
| by David Waterhouse
The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of content for social video experts Unruly, makes some predictions.
Marriott Hotels has launched a global "travel brilliantly" campaign and unveiled a new logo, amid plans to position the brand as "the future of travel".
In contrast to the "unlived" and pristine hotel experience, this print and online campaign for the luxury London hotel aims to capture the fun and excess of the 'lived' experience - what the aftermath of a great party, meeting or overnight stay might look like.
The latest viral video hits from Apple, Smirnoff and Ibis Hotels.
Lida has rehired its former deputy managing director Louise Whitcombe, the CRM director at Bartle Bogle Hegarty, as its first chief operating officer.
13 Jun 2013
| by Tim Lindsay
Remember last summer? The country went into a kind of joyful meltdown, kicked off by Danny Boyle's brilliant Olympic opening ceremony - for many people the finest ad for Britain ever made.
Emirates is in the early stages of reviewing its global media arrangements, estimated to be worth £100 million.
13 Jun 2013
Louise Ridley can t resist Ibis ad: "Bunnies. Cute bunnies. In a pile. Asleep. I know it s appealing to my base instinct to coo over the little rabbits but, my god, it works." The spot was written by Clive Pickering, art directed by Ciara O Meara and directed by Ornette Spenceley through Independent.
Umpf has picked up social media duties for Park Inn hotels across Europe, the Middle East and Africa (EMEA) as it seeks to increase the brand's appeal to younger travellers.