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Absolute Radio nets Currys and PC World football deal

25 May 2012 | by Daniel Farey-Jones

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Samsung 'Beckham plays Beethoven' by Cheil USA

24 May 2012

As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Samsung Galaxy Note.

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy and France after an agency review.

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