Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
PR agencies and in-house comms teams alike are turning their backs on unpaid internships following pressure from the joint PRWeek/PRCA campaign to end the exploitative practice.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Steven Sharp, Marks & Spencer's long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.
The video capabilities of Skype are being used by Specsavers to launch its annual 'Spectacle Wearer of the Year' competition.
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Tesco is hoping to put F&F on the radar of the fashion pack following its debut catwalk show at London Fashion Week venue Somerset House last night.
Justin Cooke, CMO, Topshop talks to Elen Lewis, editor of The Marketing Society about not wasting a second and doing what others are afraid to do.
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