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MirriAd appoints Ted Mico to spearhead US expansion

08 May 2013 | by Arif Durrani

MirriAd, the brand integration specialist, has appointed entertainment veteran Ted Mico as its chief operating officer, as it looks to expand its global footprint, notably in the US.

Get set for a blockbuster summer

02 May 2013

Smart brands will find plenty of big films in the coming months to associate themselves with, Tom Linay writes.

Odeon seeks agency for media business

02 May 2013 | by Louise Ridley

Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years.

Evian launches global Baby & Me campaign

19 Apr 2013 | by Louise Ridley

Evian, the water brand from Danone, is urging consumers to rediscover their "inner baby" in its first TV spot in two years, returning to the baby theme from 'Rollerbabies' and 'Baby Inside'.

Tribeca Film Festival comes online to UK

09 Apr 2013 | by Staff

Robert Di Niro's Tribeca Film Festival is being launched in the UK online with the first of six films available via Virgin Media as well as digital platforms including iTunes, PlayStation, and Xbox.

Way To Blue hires Katy Towse for offline expansion

05 Mar 2013 | by Lynsey Barber

Way To Blue has appointed Katy Towse as director of offline to further develop its non-digital capabilities.

Way To Blue hires Towse for offline expansion

05 Mar 2013 | by Lynsey Barber

Way To Blue has appointed Katy Towse as director of offline to further develop the agencies non-digital capabilities.

Virgin Media secures FilmFlex deal for movies

08 Feb 2013 | by Arif Durrani

Virgin Media has reignited a "multi-year" partnership with FilmFlex to help develop and roll-out its video-on-demand services and secure film content for Virgin Movies.

M&C Saatchi to bring Bafta red carpet to life

07 Feb 2013

This weekend s coverage of the Baftas promises to be more immersive than ever, thanks to EE s live and interactive red carpet coverage, courtesy of M C Saatchi Sport Entertainment. Those watching via Facebook.com/EE or using the EE Film app will be able to control four interactive cameras to create...

Tech: 3D is a technology without vision

31 Jan 2013 | by John V Willshire

In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.

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