Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.
The BBC has retained the rights to broadcast the free-to-air Premier League highlights until the end of 2015/16 season.
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.
Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.
The Tokyo 2020 bid committee for the Olympic and Paralympic Games has appointed Weber Shandwick as its global agency.
The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 2012 Football Championship.
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.
MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.