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Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

TalkTalk to sponsor fifth X Factor

21 May 2013 | by Louise Ridley

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Peugeot and Samsung sign up to motorway screen sheet

21 May 2013 | by Priyanka Mehra Dayal

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

England and Wales Cricket Board brings in Brands2Life for Ashes digital work

21 May 2013 | by Lynsey Barber

Brands2Life has been appointed by the England and Wales Cricket Board (ECB) to help engage fans in the build-up to the Investec Ashes Series.

Bepanthen to sponsor baby and parenting shows on Discovery

21 May 2013 | by Priyanka Mehra Dayal

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Moonpig.com "Beer Fest Bundle" by Wordley Production Partners

21 May 2013

Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...

John Lewis picks Proximity for CRM account

20 May 2013 | by Louise Ridley

John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.

Forbes "Forbes billionaires" by Ogilvy Brazil

20 May 2013

Forbes has released a series of print ads to promote its Rich List. The ads show how even stars such as the singer Madonna and the footballer Cristiano Ronaldo earn a pittance compared with the world s richest people. For example, one ad shows Ronaldo as a robot, and tells us that he would have to play...

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