22 May 2013
Dr Pepper is releasing a TV spot in the US. The ad is a humorous take on the brand's "one of a kind" campaign but, instead of featuring someone with a talent, the protagonist, Josh, is just really good-looking. The spot was created by Deutsch LA. It was written by Chris DiNinno and Ryan Lehr , art...
Coca-Cola is to expand calorie labelling to the front of all packs and has pledged not to advertise to children under 12-years-old, as it seeks to take the offensive against criticism that it is a contributing to global obesity problems.
09 May 2013
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.
08 May 2013
Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain s Got Talent last weekend. It shows two boys playing together outside and, after the day s activities, they race home for a...
03 May 2013
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
Coca-Cola is hunting for a new UK marketing director as Zoe Howorth has announced she will take a year's sabbatical from June.
It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.
26 Apr 2013
Social video expert Goviral evaluates the latest viral campaign from Irn-Bru.
The latest viral video hits from Evian, Durex and Jaguar.
Felix Baumgartner today (25 April) reflected on his momentous Red Bull jump from the edge of space, claiming he could never "top" it and that he is leaving it to the next generation to eclipse it.