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Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.

Pepsi Max unites football and music stars in Facebook app

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

Starbucks is the most prominent, followed by Costa

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff account the agency has held since its inception.

AA argues against alcohol ad ban

24 May 2012 | by Our Parliamentary correspondent

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of harmful alcohol consumption."

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

The Jordans & Ryvita Company has called a review of its £6 million ad business.

Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

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