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Kellogg's hits back at own-label with top secret Special K recipe

17 May 2013 | by John Reynolds

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Danone appoints Hypernaked for CRM activity

16 May 2013 | by Jeremy Lee

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Cockburn's hands ad briefs to The Corner

16 May 2013 | by Louise Ridley

Cockburn's, the port producer, has appointed The Corner to its UK and global advert­ising accounts after a three-way pitch.

Pitch update

16 May 2013

This week's pitch news from Morrisons, Tetley, Itsu, Scottish Power and British Airways.

Carlsberg "where's the party?" by North Kingdom

15 May 2013

Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...

Nestlé axes Jenny Craig in the UK

15 May 2013 | by John Reynolds

Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.

Marks & Spencer "make today delicious" by Rainey Kelly Campbell Roalfe/Y&R

14 May 2013

Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...

Top ten ads of the week

14 May 2013

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.

5 Gum "taste intense" by Billington Cartmell

14 May 2013

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

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